PUBLICATIONS

Journal papers

J18 E. A. Tavlikou and C. Assimakopoulos, “Study On The Impact Of Socio-Economic Crisis On Greek Wellness Tourists’ Spending Behavior,” Journal of Tourism, Heritage & Services Marketing, Vol. 4, No. 2 (15 November 2018): pp. 24-31 Nov. 2018. DOI:10.5281/zenodo.1490419

J17 A. Giovanis; P. Athanasopoulou, C. Assimakopoulos, Ch. Sarmaniotis, “Adoption of mobile banking services: a crash test of four competing theoretical models” International Journal of Bank Marketing, Vol. xx No. xx pp. - (to appear)

J16 I. Antoniadis, I. Koukoulis, C. Assimakopoulos, "Exploring the factors affecting the attitudes of college students towards, advertisement in social networking sites", Int. J. of Internet Marketing and Advertising, Vol. xx No. xx pp. - (to appear)

J15 C. Assimakopoulos, “Electronic Information Systems Usage by the Consumers’ of Agro-Food Products for Expressing Complaints,” International Journal of Agricultural and Environmental Information Systems, vol. 9, no. 4, pp. 34–44, Oct. 2018. DOI:10.4018/IJAEIS.2018100103

J14 A. Giovanis, C. Assimakopoulos, and C. Sarmaniotis, “Adoption of mobile self-service retail banking technologies: The role of technology, social, channel and personal factors” Intl J of Retail & Distrib Mgt, vol. xx. no. xx. pp. -, Oct. 2018. (to appear) doi.org/10.1108/IJRDM-05-2018-0089

J13 C. Assimakopoulos, E. Papaioannou, and C. Sarmaniotis, “Service quality of online transactions: the PayPal case,” International Journal of Electronic Marketing and Retailing, vol. 9, no. 4, pp. 378–397, Jan. 2018. doi.org/10.1504/IJEMR.2018.094992

J12 C. Assimakopoulos, I. Antoniadis, O. G. Kayas, and D. Dvizac, “Effective social media marketing strategy: Facebook as an opportunity for universities,” Intl J of Retail & Distrib Mgt, vol. 45, no. 5, pp. 532–549, Apr. 2017. DOI: 10.1108/IJRDM-11-2016-0211

J11 C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, and C. K. Georgiadis, “Online reviews as a feedback mechanism for hotel CRM systems,” Anatolia, An International Journal of Tourism and Hospitality Research, vol. 26, no. 1, pp. 5–20, Jan. 2015. DOI:10.1080/13032917.2014.933707

J10 E. Papaioannou, C. Assimakopoulos, C. Sarmaniotis, and C. K. Georgiadis, “Investigating websites’ e-CRM features in building customer relationships: evidence from Greece,” International Journal of Internet Marketing and Advertising, vol. 8, no. 4, pp. 320–338, Jan. 2014. DOI: 10.1504/IJIMA.2014.067659, Impact Factor: 3,2178

J09 E. Papaioannou, C. K. Georgiadis, C. Assimakopoulos, and A. Manitsaris, “Maximization of users experience in websites: estimating the optimum size of the multimedia content,” Electron Commer Res, vol. 14, no. 1, pp. 87–109, Mar. 2014. DOI: 10.1007/s10660-014-9134-7 Impact Factor: 1.553

J08 C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, M. Fidanyan, and C. K. Georgiadis, “Factors affecting attitudes towards smart phones: user’s profile and proposed research model,” International Journal of Technology Marketing, vol. 8, no. 3, pp. 238–253, Jan. 2013. DOI: 10.1504/IJTMKT.2013.055344

J07 C. Assimakopoulos, C. Sarmaniotis, and E. Papaioannou, “Successful implementation of CRM in luxury hotels: determinants and measurements,” EuroMed Journal of Business, vol. 8, no. 2, pp. 134–153, Jul. 2013. DOI 10.1108/EMJB-06-2013-0031

J06 E. Papaioannou, C. Assimakopoulos, C. Sarmaniotis, and C. K. Georgiadis, “Investigating customer satisfaction dimensions with service quality of online auctions: an empirical investigation of e-Bay,” Inf Syst E-Bus Manage, vol. 11, no. 2, pp. 313–330, Jun. 2013. DOI 10.1007/s10257-012-0202-z, Impact Factor: 0.348

J05 C. Assimakopoulos, E. Papaioannou and Ch. Sarmaniotis, "The Contribution of CRM Marketing Variables Towards Improving Company's Performance: A Case of Thessaloniki Area Hotels", Arabian Journal of Business and Management Review, Vol. 1, No. 1; pp. 17-30, August 2011

J04 C. Assimakopoulos and F.-N. Pavlidou, “Unified models for adaptive OFDM systems when QAM or PSK modulation is applied,” European Transactions on Telecommunications, vol. 18, no. 7, pp. 777–790, Nov. 2007. DOI: 10.1002/ett.1173, Impact Factor: 1.354

J03 C. Assimakopoulos and F.-N. Pavlidou, “New bit loading algorithms for DMT systems based on the greedy approach,” Wireless Communications and Mobile Computing, vol. 6, no. 8, pp. 1047–1056, Dec. 2006. DOI: 10.1002/wcm.286, Impact Factor: 1.291

J02 C. Assimakopoulos and N. Pavlidou, “An enhanced powerline channel noise model,” WSEAS Transactions on Power Systems, vol. 1, no. 1, p. 239, 2006.

J01 C. Assimakopoulos and F.- Pavlidou, “Integrated rounding method for real number bit distribution over DMT systems,” Electronics Letters, vol. 40, no. 19, pp. 1235–1236, Sep. 2004. DOI: 10.1049/el:20045830, Impact Factor: 1.068

Conference papers

C38. E. Papaioannou, C. Sarmaniotis, C. Assimakopoulos, " Social media marketing in the hotel industry: a case study of a hotel chain in Brussels", in TOURMAN 2018, 2nd International Scientific Conference In search of excellence in tourism, travel & hospitality management 25-28 October 2018, Rhodes, Greece, pp. 105

C37. C. Assimakopoulos, M. Pavlidou, I. Kostoglou, C. Sarmaniotis, E. Papaioannou, "How the trip type and Hotel’s facilities are related", in TOURMAN 2018, 2nd International Scientific Conference In search of excellence in tourism, travel & hospitality management 25-28 October 2018, Rhodes, Greece, pp. 136-141

C36. I. Antoniadis, S. Paltsoglou, C. Assimakopoulos, "Factors affecting engagement and reactions of posts in Greek Facebook brand pages", in International Conference on Contemporary Marketing Issues (6th ICCMI 2018), Athens, Greece, 27-29 June 2018, pp. 233-243

C35. I. Kotzaivazoglou, C. Assimakopoulos, A. Pavlidou, "Facebook and politics: How the Greek members of the parliament are using their Facebook page as a public relations tool", in International Conference on Contemporary Marketing Issues (6th ICCMI 2018), Athens, Greece, 27-29 June 2018, pp. 244-250

C34. C. Assimakopoulos, A. Gounas, "Studying the Service Quality of the ATEI Library", in International Conference on Contemporary Marketing Issues (6th ICCMI 2018), Athens, Greece, 27-29 June 2018, pp. 246-352

C33. C. Sarmaniotis, C. Assimakopoulos, I. Kostoglou, E. Papaioannou, "Factors moderating guest’s satisfaction over Mediterranean countries", in International Conference on Contemporary Marketing Issues (6th ICCMI 2018), Athens, Greece, 27-29 June 2018, pp. 590-596

C32. C. Assimakopoulos, "Agro-food product companies and factors affecting consumers' complaining intention: a key point for their sustainability through economic crisis", in 18 Panhellenic conference of forestry and International workshop, pp. 1493-1497

C31. I. Antoniadis, I. Koukoulis, C. Assimakopoulos, "Exploring the factors affecting the attitudes of college students towards advertisement in social networking sites", in International Conference on Contemporary Marketing Issues (5th ICCMI 2017), Thessaloniki, Greece, 21-23 June 2017, pp. 27-34

C30. C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, "Customer Centric Orientation of Companies Management and Its Effectiveness on International B2B Strategy", in International Conference on Contemporary Marketing Issues (5th ICCMI 2017), Thessaloniki, Greece, 21-23 June 2017, pp. 207-213

C29. S. Vlachakis, K.V. Siakas, M. Naaranoja, C. Assimakopoulos, "Family business into the financial crisis. A case study on marketing and management policies by small and medium-sized family businesses, during the financial crisis in Greece", in International Conference on Contemporary Marketing Issues (4th ICCMI 2016), Heraklion, Greece, 22-24 June 2016, pp. 591

C28. I. Antoniadis, C. Assimakopoulos, K. Politis, "Student run group in Facebook: An opportunity for Universities’ Social Media Marketing Strategy?", in International Conference on Contemporary Marketing Issues (4th ICCMI 2016), Heraklion, Greece, 22-24 June 2016, pp.540-549

C27. C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, A. Gounas, "Examining the Service Quality Dimensions of a Greek Price Comparison Platform: The skroutz.gr case", in International Conference on Contemporary Marketing Issues (4th ICCMI 2016), Heraklion, Greece, 22-24 June 2016, pp. 178-184

C26. C. Assimakopoulos, "Antecedents and Consequences of Consumers Dissatisfaction of Agro-food Products and Their Complaining through Electronic Means", in 7th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2015), Kavala, Greece, 17-20 Sept. 2015, pp.871-878

C25. Ch. Sarmaniotis, E. Papaioannou, C. Assimakopoulos, "CRM from the user perspective: Proposed Research Model", in International Conference on Contemporary Marketing Issues (3rd ICCMI 2015), London, UK, 30 June-2 July 2015, pp. 488-494

C24. C. Assimakopoulos, C. Sarmaniotis, E. Papaioannou, "Moderating factors of hotel's room price originating from online reviews", in International Conference on Contemporary Marketing Issues (3rd ICCMI 2015), London, UK, 30 June-2 July 2015, pp. 34-39

C23. C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, "Marketing orientation and the implementation of CRM systems in the hotel sector", Advances in Business-Related Scientific Research Conference (ABSRC 2015), Venice, Italy, 2015

C22. C. Assimakopoulos, D. Nikolic, N. Simeunovic, M. Nenadovic, S. Dvizac, “The Marketing Dimensions of Facebook for Enrolling Study Programs: Evidence from the University of Novi Sad”, International Conference on Contemporary Marketing Issues (2nd ICCMI 2014), 18-20 June 2014, Athens, Greece, pp. 865-872

C21. E. Papaioannou, C. Sarmaniotis, C. Assimakopoulos, P. Sarakintzis, "Dimensions of e-Commerce and e-CRM in International Business and Marketing Processes", in International Conference on Contemporary Marketing Issues (2nd ICCMI 2014), 18-20 June 2014, Athens, Greece, pp. 773-778

C20. C. Assimakopoulos, “Mobile Internet Users Profile Along With Subscribers Model of Payment and Attitudinal Characteristics”, in 6th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2013), Procedia Technology, vol. 8 (2013), pp. 425–434, doi: 10.1016/j.protcy.2013.11.055

C19. E. Papaioannou, C. Assimakopoulos, C. Sarmaniotis, C.K. Georgiadis, "The Impact of e-CRM Features in Websites on Marketing Communication: Evidence from the 500 Largest Greek Companies", in International Conference on Contemporary Marketing Issues (1st ICCMI 2012), 13-15 June 2012, Thessaloniki, Greece, pp. 371-376

C18. L. Gkiouzepas, C. Sarmaniotis, E. Papaioannou, C. Assimakopoulos, "Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?", in International Conference on Contemporary Marketing Issues (1st ICCMI 2012), 13-15 June 2012, Thessaloniki, Greece, pp. 156-162

C17. E. Papaioannou, C. Sarmaniotis, C. Georgiadis, and C. Assimakopoulos, "Strategic integration of feedback (reputation) mechanism with Customer Relationship Management (CRM) system in the hotel sector", in 2nd Advances In Hospitality And Tourism Marketing And Management, 31 May-3 June 2012, Corfu, Greece

C16. E. Papaioannou, C.K. Georgiadis, C. Assimakopoulos, A. Manitsaris, “Optimizing The Quality Of Multimedia Information Experience In E-Commerce: An Empirical Examination”, in 1st International Symposium &10th Balkan Conference on Operational Research, September 2011, Thessaloniki, Greece, pp. 146-153

C15. E. Papaioannou, C. Sarmaniotis, C. Assimakopoulos, C.K. Georgiadis, “A successful deployment of an ERP system: A case study of a small Greek company” in International Conference on Enterprise Systems, Accounting and Logistics (8th ICESAL 2011), 11-12 July 2011, Thassos, Greece

C14. E. Papaioannou, C. Sarmaniotis, C. Assimakopoulos, M. Sotiriadis, “CRM Systems Employed in the Hotel Sector: A Case of a Greek 5-star Hotel”, in Advances In Hospitality And Tourism Marketing And Management 2011, 19-24 June 2011, Istanbul, Turkey, pp., 408-413

C13. C. Sarmaniotis, C. Assimakopoulos, E. Papaioannou, I. Tilikidou, “Construction of a Measure of Hotel Management Attitude Towards Customer-Centric Orientation”, in International Conference, Special Interest Tourism & Destination Management, 27-30 April 2011, Kathmadou, Nepal

C12. C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, “The Contribution ?f CRM Marketing Variables Towards Improving Company’s Performance: A Case of Thessaloniki Area Hotels”, in 11th International Conference on Global Crisis and Economic Policies, 25-27 October 2010, Thessaloniki, Greece

C11. C. Sarmaniotis, E. Papaioannou, C. Assimakopoulos, “Aspects of CRM Systems Employed by Export Companies in Thessaloniki Area”, in 1st International Conference on Supply Chain, 01–02 Oct 2010, Katerini, Greece

C10. Ch. Sarmaniotis, E. Papaioannou, C. Assimakopoulos, “Characteristics And Dimensions Of CRM Systems Employed In Northern Greece Hotels”, in International Conference on Sustainable Tourism: Issues, Debates & Challenges, 22–25 April 2010, Crete & Santorini, pp.1031-1041

C9. N. Andreadou, C. Assimakopoulos, and F. Pavlidou, “Performance Evaluation of LDPC Codes on PLC Channel Compared to Other Coding Schemes,” in IEEE International Symposium on Power Line Communications and Its Applications, (11th ISPLC 2007), pp. 296–301.

C8. A. Papaioannou, C. Assimakopoulos, F-N. Pavlidou, "Cross-Layer Designs of Multicarrier NC-PRMA Systems over Powerlines", in IEEE International Symposium on Power-Line Communications and its Applications (11th ISPLC 2007), Pisa, Italy, Mar 2007, pp. 302-307

C7. C. Assimakopoulos, F.-N. Pavlidou, “Statistical analysis of the power-line channel noise characteristics in the frequency domain”, in 5th WSEAS / IASME International Conference on Electric Power Systems, High Voltages, Electric Machines (POWER '05), 16-18 Dec. 2005, Tenerife, Spain, pp. 549-554

C6. C. Assimakopoulos, F.-N. Pavlidou, "Multiuser power and bit allocation over Power line Channels", in IEEE International Symposium on Power-Line Communications and its Applications (9th ISPLC 2005), Vancouver, Canada, 6-8 April 2005, pp. 255-259

C5. C. Assimakopoulos; P.L. Katsis; F.-N. Pavlidou, D. Obradovic, M. Obradovic, ”XDSL Techniques for power line communications”, in IEEE International Symposium on Power Line Communications and Its Applications, (7th ISPLC 2003), 26-28 March 2003, Kyoto, Japan, pp.21-25

C4. C. Assimakopoulos and F-N. Pavlidou, “Performance evaluation of a recursive LA/IR protocol for MC-CDMA power line communications,” in IEEE Seventh International Symposium on Spread Spectrum Techniques and Applications, 2002, vol. 3, pp. 677–681

C3. C. Assimakopoulos, F-N. Pavlidou, “Comparative Study of Loading Algorithms for PLC Applications” in IEEE International Symposium on Power Line Communications and Its Applications, (6th ISPLC 2002), 27-29 March 2002, Athens, Greece, pp. 135-138

C2. A. Levisianou, C. Assimakopoulos, F-N. Pavlidou, A. Polydoros, “A Recursive IR Protocol for Multicarrier Communication” 6th International OFDM-Workshop, 18-19 September, 2001, Hamburg, Germany

C1. C. Assimakopoulos, F.-N. Pavlidou, "Measurements and Modeling of In-House Power Lines Installation for Broadband Communications”, in IEEE International Symposium on Power Line Communications and Its Applications, (5th ISPLC 2001), 4-6 April 2001, Malmo, Sweden, pp. 73-78

Other publications

O2. C. Assimakopoulos, F-N. Pavlidou, “Communication over Power Lines: Review of some special issues”, COST 262 6th Management Commitee Meeting (MCM), 6-7, July, 2000, Hamburg, Germany.

O1. C. Assimakopoulos, F-N. Pavlidou, “Channel Modeling of Residential Electrical Circuits ”, COST 262 6th Management
Commitee Meeting (MCM), 6-7, July, 2000, Hamburg, Germany.